Narmada College of Fine Arts, Music & Design
Affiliated to Raja Mansingh Tomar Music & Arts University, Gwalior
Bachelor of Fine Arts (B.F.A.) in Applied Arts
A comprehensive 4-year program combining artistic creativity, design principles, and professional advertising skills.
Program Overview
The B.F.A. in Applied Arts is structured to provide students with a strong foundation in fine arts while specializing in commercial and advertising design. The curriculum balances practical studio work with theoretical knowledge, covering traditional art techniques, digital media, typography, illustration, and advertising strategies.
Career Opportunities
Graduates can pursue roles in:
Advertising agencies (Art Director, Visualizer)ย
Graphic & UI/UX designย
Illustration & publishingย
Packaging & brandingย – Photography & film production
Tools & Techniques
Hands-on training in traditional art, digital software (Adobe Suite), and industry-standard advertising practices.
Year 1: Foundation Studies
Practical Courses:
Still Life & Nature Study: Drawing objects, drapery, and natural forms in pencil and black & white.ย
Composition: Human/animal figure studies, color theory (warm/cool colors, complementary schemes).ย
Applied Arts: Roman & Devanagari lettering (serif, sans-serif, Gothic styles).ย
Printmaking: Basic techniques using linocut, stencils, and natural materials.ย
Design: Principles of 2D design, patterns (saree borders, lampshades, textiles).ย – Sculpture: Clay modeling of natural and geometric forms, human anatomy studies.
Theory Courses:
History of Art (Prehistoric to Pre-Medieval): Rock paintings, Indus Valley artifacts, Egyptian/Greek/Roman art.
Fundamentals of Art: Line, texture, perspective, color theory, and composition.
Year 2: Applied Arts Specialization
Practical Courses:
Graphic Design: Space manipulation, logo design, corporate identity, and magazine ads.ย
Illustration: Life drawing, memory sketches, rendering in pencil/ink/monochrome.ย
Typography & Calligraphy: European, Indian, and Gothic lettering styles.ย
Photography: Basics of product photography, lighting, and composition.
Theory Courses:
History of Art (Kushan to Gothic Periods): Gandhar/Mathura schools, Ajanta murals, Byzantine/Romanesque art.ย
Advertising Fundamentals: Media types, marketing psychology, agency functions.
Year 3: Advanced Advertising & Media
Practical Courses:
Outdoor Advertising: Posters, hoardings, transit ads (bus/train panels, kiosks).ย
Indoor Advertising: Magazine layouts, pamphlets, stickers.ย
Media Illustration: Trade fair stalls, furniture/stage design.ย
Film Advertising: Storyboarding, 1-minute ad films, product photography.
Theory Courses:
History of Art (Medieval to Modern): Mughal/Pahari miniatures, Bengal School, Renaissance masters.ย
Advertising History & Techniques: Copywriting, campaign planning, digital tools (Photoshop, Illustrator).
Year 4: Professional Portfolio & Campaigns
Practical Courses:
Communication Design: Rural/urban retail displays (danglers, packaging, labels).ย
Packaging & Display: Product packaging (cosmetics, food, electronics).ย
Advanced Illustration: Conceptual storytelling, digital art.ย
Photography: Studio lighting, DSLR techniques, commercial shoots.
Final Project: 50-page report + viva on a chosen specialization.
Theory Courses:
Aesthetics: Indian/Western philosophies (Bharata Muni, Plato, Kant).
Advertising Campaigns: Branding strategies, printing technologies (offset, screen printing).